Information

Who’s Mark is a Munich agency with a modern, distinctive design language. For its website, I took care of the visual identity, concept, design and technical implementation. The identity is confident and direct: striking, brutalist typography and vibrant yellow and light blue tones give the agency a distinctive voice. To keep this visual energy from overpowering the content, it is balanced by a Swiss grotesque typeface and a clean, minimal layout that stays professional and leaves the stage to the agency’s case studies.

The case overview is built on a compact, index-like grid. Each case can show different images, videos or results, so the range of the agency’s work becomes clear at a glance. Playful details such as a custom tooltip on hover instead of classic buttons, large quotes with colour transitions and typefaces that switch on hover add personality without distracting from the projects. The result is a website that combines the bold identity of the agency with the space and clarity its work deserves.