Information

Piure’s existing website did not reflect either the brand’s design standards or the expectations of a design-conscious, international target audience. The aim of the relaunch was to carefully evolve the brand design and translate the brand values into a contemporary digital language – without compromising the furniture brand’s characteristic minimalism.

The focus was on a thoroughly reimagined UI/UX: a clear information architecture, generous white space and a minimalist design create a sense of calm and clarity, whilst bringing the furniture to the fore. Intuitive user guidance enables effortless access to products, content and the brand world – across all devices. The result is a digital presence that showcases Piure’s high standards in design and functionality and allows them to be experienced authentically.