Information

Kidney disease often develops gradually and is frequently recognised late. For people at increased risk, the path to the right specialist is often unclear or takes too long. Illuma Health addresses exactly this: a digital journey that helps people without prior knowledge assess whether a medical check-up makes sense, and guides them quickly to a suitable clinic. I developed the project from brand identity through digital design to technical implementation.

Because a sensitive health topic depends on trust, the brand appears credible without feeling clinical or cold. The UX/UI design is intuitive and calm, made for an audience that is often uncertain or under strain, and breaks complex medical contexts down into clear, manageable steps. Behind it stands a comprehensive, scalable and dev-ready design system, built on best-practice systems and designed with accessibility in mind from the start. The result is a patient funnel that is easy to understand, easy to extend and ready for implementation.