Information

The previous Audi Tradition app was starting to show its age and needed a comprehensive revamp. The aim was not only to create a modern design, but also to provide clearly structured navigation that would enable more intuitive use and guide users more quickly to the content they were looking for. Key features, such as the interactive experience of individual exhibits at the Audi museum mobile and the events calendar, were deliberately retained.

The completely revamped app offers a wide range of features right from the start, including city tours of Ingolstadt, guided tours of the Audi museum mobile, and fascinating background information on exhibits at the Audi Forum Neckarsulm. The visitor experience is enhanced by direct links to the online shop for spare parts for classic cars, to other relevant pages, and to social media channels. This creates a holistic user experience with genuine added value.